Graphic Lab

Market and technical analysis to create a company that offers branding services to other firms, mainly medium and small businesses.

Brief

Graphic Lab is the chosen name for a new company dedicated to offering branding services for medium-sized businesses.

To know the feasibility of the project, and give certainty to investors, the team carried out a market and technical analysis.

Role and Responsibilities:

Researcher: define and ideate.
Visual designer of the infographic.
Duration of the project: 5 months.

Research

The nature of this study requires the analysis of microeconomic statistics to determine market trends. Although it wasn't possible to obtain information for this type of business, the team analyzed other available sources for similar services and thus achieved the task.

Unmet potential demand

Process analysis

To design the plant distribution, the team defined all the processes for each area. In this way, we could identify the most critical interactions between areas and select their best location. That was part of the technical analysis.

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